Introducing Positive Focus: A New Way for Photographers and Charities to Create Impact Together

At Positive Focus, we believe in the power of photography to tell stories, inspire action, and change lives. That’s why we’ve created a unique platform that connects talented photographers with UK charities in need of professional-quality imagery to share their mission and inspire support.

Whether you’re a photographer looking to grow your skills and portfolio or a charity in need of impactful visuals to amplify your cause, Positive Focus is here to bring you together.

What is Positive Focus? 

Positive Focus is a social enterprise designed to bridge the gap between photographers and charities. It’s not just a matchmaking platform; it’s a vibrant community where photographers gain real-world experience, charities access essential visual storytelling, and together, they make a difference.

With the generous backing of Innovate UK, Positive Focus is launching as an entirely free opportunity for charities. And to make our launch even more exciting, the first group of photographers to join will also get free access to the programme, including our expert-led online training course.

For Photographers: Grow, Create, and Give Back 

If you’re a photographer looking to make a difference while boosting your career, Positive Focus is your chance to do just that. Here’s what’s in it for you:

 • Real-World Experience: Work with charities on meaningful projects, from event coverage to campaigns, and create imagery that matters.

 • Portfolio Growth: Add purpose-driven projects to your portfolio, showcasing your ability to tell compelling stories through your lens.

 • Expert Training: Learn how to take the kind of photos charities need—PR/editorial-style images that inspire action and engagement.

 • No Fees for Pioneers: As part of our launch, the first group of photographers will join for free, including the training course.

Whether you’re a budding professional or an experienced photographer wanting to give back, Positive Focus is your platform for growth and impact.

For Charities: Professional Photography at No Cost 

We know that for many charities, budgets are tight, and professional photography can feel out of reach. That’s why Positive Focus is completely free for charities—always.

Here’s how Positive Focus supports your mission:

 • Access Skilled Photographers: Post your photography needs and connect with trained photographers ready to help.

 • Tell Your Story: Use professional images to showcase your work, engage supporters, and drive donations.

 • Flexibility and Simplicity: Post projects that fit your schedule and needs, whether it’s a one-off event or an ongoing campaign.

We’re here to support charities of all sizes, helping you amplify your message and achieve your goals through the power of photography.

Why Innovate UK is Backing Positive Focus 

We’re proud to have the support of Innovate UK, who recognised the potential of Positive Focus to create real impact in the creative and charitable sectors. Their backing allows us to launch with a strong foundation, ensuring our platform is ready to connect photographers and charities seamlessly.

This support also enables us to offer free access to the first group of photographers, ensuring a vibrant community from day one.

Sign Up Today 

If you’re a photographer with a passion for storytelling and a desire to give back, or a charity looking to enhance your communications with powerful imagery, Positive Focus is ready for you.

 • Photographers: Apply today to join as one of our pioneering members and get free access to the programme.

 • Charities: Sign up now to start connecting with photographers who want to help tell your story—at no cost.

Let’s work together to create stunning visuals that make a difference. Visit www.positivefocus.org.uk to learn more and get started.

Positive Focus: Reframing the relationship between photographers and charities, one impactful image at a time.